When planing a meeting, conference, or event, you have two primary categories to worry about.
The back end planning versus the front end experience.
The back end is all of the things that happen behind the scenes. Details attendees don’t tend to notice unless they are not working. The back end is full of items that the majority of attendees take for granted and just assume will be available. Examples of back end stuff includes location, site, transportation, food, and lodging. More back end examples are speakers, entertainers, room temperature, A/V, and registration.
Back end is the nuts and bolts. The mechanics. The basics.
Back end is not glamorous.
Back end takes a lot of time, coordination, and effort. Most event professionals spend the majority of their pre-planning on back-end details. Back end might be as much as 90% of the effort for an event pro.
Back end is critical if an event is going to be deemed successful.
Front end is all about the attendee experience and engagement.
- Did attendees have fun?
- Did they learn?
- Did they receive the value you promised them?
- Will they return next year?
- Will they tell their colleagues to attend?
Without all of the back end pieces in place, the front end has no chance of working.
With all the back end pieces in place, the front end could – or could not – work.
What are you doing to make sure the front end, or the attendee experience, is working?
This post was originally published on SpeakingGump.com on November 17, 2015.
It has been updated and edited to appear here on ChangeByGumption.com
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