A group of people get together for a meeting.
The meeting could be a group of people all working for a single business entity/purpose. Let’s call this a Corporate Meeting.
The meeting could be a group of people all working in a particular industry. Let’s call this an Association Meeting.
The people who attend Corporate Meetings are typically employees. But also in attendance could be strategic partners such as independent contractors, key suppliers, franchisees, or expert consultants.
The people who attend Association Meetings are typically people having similar jobs in different companies. They are not employed by the same, single company – rather, they have the same similar challenges at their respective, different companies. Examples including SAAS software experts, CPAs, CFOs, CIOs, technology experts of all kinds … and thousands of other like-minded sets of people.
Corporate Meetings are all linked together to a single mother ship.
Association Meetings are linked together by function to many mother ships.
The purpose of Corporate Meetings is to move the mother ship.
The purpose of Association Meetings is to move individuals who can then help steer their respective, individual mother ships.
A secondary purpose of Corporate Meetings is to move the direction of each individual within the specific group.
A secondary purpose of Association Meetings is to move the direction of all members of the entire group.
Individuals attend Corporate Meetings to become better members of their group.
Individuals attend Association Meetings to become better members for their group.
Corporate Meetings are focused on the betterment of the group first – individual second.
Association Meetings are focused on the betterment of the individual first -group second.
There is no sense in attending a Corporate Meeting if you’re working only for yourself. It’s your group.
There is no sense in attending an Association Meeting if you’re working only for yourself. It’s your group.
The difference in groups is this:
At the Corporate Meeting, your group is present.
At the Association Meeting, your group is back home – waiting for your return.
This post was originally published on SpeakingGump.com on February 2, 2016.
It has been updated and edited to appear here on ChangeByGumption.com
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